Co-founder & Chief Marketing Officer (CMO), Optibodyfit

The Architect of Brand Growth Vu Hoang serves as the Co-founder and Chief Marketing Officer of Optibodyfit, creating the strategic bridge between the platform’s technological capabilities and the global fitness community. Partnering with CEO Huy Tran to launch the company in November 2025, Vu has been instrumental in defining Optibodyfit’s market identity and orchestrating its rapid growth trajectory.

Strategic Vision & Execution With a sophisticated background in digital marketing and brand management, Vu creates the narrative that powers Optibodyfit. He understands that in a crowded health-tech market, technology alone is not enough; it requires a voice. Vu is responsible for translating the platform’s massive technical value—an unprecedented library of over 20,000 exercises—into compelling, human-centric stories.

His mandate goes beyond simple user acquisition. Vu leads a comprehensive marketing ecosystem that encompasses content strategy, community engagement, and digital performance optimization. He focuses on solving a core user problem: "decision fatigue." By structuring marketing campaigns that guide users through the vast database, he helps transform an overwhelming amount of information into personalized, actionable fitness solutions.

Building a Global Community At the heart of Vu’s philosophy is the belief that fitness is a universal language. Under his leadership, the marketing division focuses on cultivating a vibrant, inclusive community where users feel supported rather than intimidated. He leverages data analytics to understand user behavior, ensuring that Optibodyfit delivers the right content to the right person at the right time—whether they are a beginner looking for home workouts or an athlete seeking advanced technical drills.

Commitment to Impact Vu Hoang does not view marketing merely as a tool for sales, but as a vehicle for education and inspiration. His strategic direction ensures that Optibodyfit remains true to its mission of "Elevating Lifestyles." By consistently aligning the brand’s message with the real-world needs of its users, Vu is driving Optibodyfit to become not just a tool, but an indispensable daily companion for fitness enthusiasts worldwide.